Introduction to Event Management

Event Management when compared to other traditional professions such as medicine, law and accounting is relatively a young field. It is an area that is growing rapidly and now represents hundreds of professionals who are responsible for planning, coordinating and evaluating a wide range of events all year round.

Event management is predominantly about creating an experience. Bearing in mind that first impressions last, it is important when embarking on any event regardless of its scale to take the correct approach and use the right techniques to ensure that your event is successful.

Whether they be personal celebrations, festivals, carnivals, or fairs, societies the world over have enjoyed organising and attending events. Moreover, the event industry has been the business growth success story of the past decade. All events are dynamic and challenging management environments that require expertise in several business disciplines, together with an understanding of the social and cultural impacts on stakeholders.