Event Concept

Events are a major marketing and communications tool for your business and those who attend the events should leave with an understanding of your vision of the event.  
There are many ways to approach an event. It’s important to start the event management process by answering the following questions: 

• What is your overall GOSPA (Goal, Objective, Strategy, Plan & Action)? (i.e. to gain publicity, connect with key audiences, build relationships etc) 
• Could the GOSPA be achieved better through an activity other than an event (in other words why is an event required?) 
• How does the event support your company objectives and priorities? 
  
• What budget is available (this may determine whether it’s possible to run an event at all, or of the quality required). 
• What are the key audiences and what do we want them to do as a result of the event (or other initiative)?